Users will soon have a new feature that allows them to lessen the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the company disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This development coincides with a surge in content created by AI, driven by emerging video-generation tools.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing content creators on another major platform primarily display AI-generated videos. A significant portion of this material is deemed “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Based on user feedback that many people like content produced via AI tools, ranging from AI artwork to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own likes,” said a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its network identified as made with AI. Collectively, over 100 million media items are uploaded to the platform every day, making clips made by AI a limited portion of its overall inventory.
How to Adjust Settings
Members will be able to reduce or increase the amount of artificial media they watch by accessing the topic control setting in the platform and picking “AI-generated content”. Other topics that can already be controlled under the setting include news, style, beauty, and dance.
Content Labeling and Policies
Its rules oblige content makers to label lifelike AI-made content, and it bans malicious AI impersonations of celebrities or crisis events. Any realistic artificial content that is unmarked can be taken down under its community policies.
Additionally, the service will henceforth add an “AI-made” watermark to content produced via its own AI tools, or identified by an collaborative effort for spotting artificial media. This measure is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The platform is also establishing a $2 million AI literacy fund for specialists and institutions to produce educational content about responsible artificial intelligence. This initiative will support educational bodies focused on teaching programming and robotics.
Platform Protection
The platform has defended its moderation strategy, amid debate over plans to make redundant hundreds of review team members in Britain. It is planning to eliminate 439 jobs in its trust and safety department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would continue to be important, but AI can safeguard staff by removing the most harmful content before it is viewed by people. The platform stated a significant reduction in disturbing and violent content handled by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
